Forwardly Inc (FORW)

[ArmStock2009]

Let me tell you couple of three things. Please don't take it personally, I do agree with certain things that happened in the past, but but but....

Read on...

Everything they have achieved to date, costs a truck load of money, I'm in the business I know.
Here are few items that have major (ongoing) costs attached to it:

Development of the high-tech website/enrollment and dashboard systems (3 different versions already to date)

Security certificates and standards: Thaw, McAfee, TRUSTe and most importantly PCI.

Misc. Memberships: BBB, Merchant accounts to accept all major credit cards, Firehost etc.

Affiliate memberships: LinkConnector, Commission junction, Keller Williams, etc

Google sponsored links for a year now: Website comes up on the sponsored links next to all major competitors when searching for "ID Theft Protection".

Also the review and comparison websites such as: http://www.identitytheftlabs.com/ which comes up smack in the first place when searching google for "id theft protection" organically.

24/7 Customer Service.

Office Space

Kendra Todd (Her video recording and editing in studio at some point, the new TV commercial/interview coming up, and local radio commercials we hear in the mornings)

Executive Staff (including a former lifeshlock pioneer)

Oh and lets not forget, it's not only about the website, you got to protect identities when people enroll, so how much goes into the actual back end part of the business with credit reports, court records, blah blah blah

I can go on here, there is more.... but you can find all of that in the iBox.

Now if I were to believe this was a scam, It would certainly be the most dumb planned and inefficient scam of the century.
I can see if GuardDog was trading in the dimes, and they dumped billions of shares, but yet produced no results, or no products (like most others out there), but this isn't the case, it simply does not add up. There has been too many man hours/money spent into building the product and the brand.

Also keep in mind, this is not a company that sells sponges, this is a serious business dealing with people's lives, their social securities and their identities. The amount of shares sold in 2 years by the company while maintaining a less than a billion shares is chump change, compared to how much they are spending.

P.S. I did have my own doubts about the beginning acquisitions, and historically I voiced my concerns, but what I've seen in the past year and a half as far as progress and their growing presence, its about the future now, not the past.

My two cents.

Arm.