Monday, March 07, 2005 8:19:34 AM
Monday March 7, 8:01 am ET
- SIRIUS First Available as Factory Installed Equipment on All-New 2006 Raider
NEW YORK and CYPRESS, Calif., March 7 /PRNewswire-FirstCall/ -- Mitsubishi Motors North America today announced an exclusive agreement with SIRIUS Satellite Radio (Nasdaq: SIRI - News) to offer satellite radio as a factory-installed option in various Mitsubishi models.
The first SIRIUS factory-installed option will appear in the 2006 Mitsubishi Raider. The midsize truck, which was recently unveiled at the North American International Auto Show in Detroit, will be available in dealer showrooms in the fall of 2005.
"Mitsubishi Motors is pleased to offer premium satellite radio programming from SIRIUS first on the all-new Raider, one of our flagship vehicles," said David Schembri, Executive Vice President of Sales and Marketing. "As part of our dedication to developing vehicles that are fun to drive, we are committed to making this unparalleled entertainment experience available across the Mitsubishi product line."
SIRIUS will come standard with the Mitsubishi Motors' Premium Audio System package. All 2006 and 2007 model year SIRIUS-equipped vehicles will include a six-month, pre-paid subscription service and free activation.
Mitsubishi drivers will be able to enjoy more than 120 channels of digital-quality programming including 65 channels of commercial-free music, plus more than 55 channels of news, weather, traffic, information, comedy entertainment and sports, such as the entire NFL live "play-by-play" game lineup; NBA games and college sports from the top schools in the country.
"Mitsubishi buyers can look forward to the exciting opportunity of outfitting their vehicles with the best in satellite radio programming from SIRIUS," said Doug Wilsterman, Senior Vice President and General Manager OEM Division for SIRIUS. "SIRIUS will make the Mitsubishi driving experience all that more pleasurable."
Following the 2006 Raider, Mitsubishi Motors plans to offer SIRIUS as a factory installed option in three additional models for the 2007 model year.
About Mitsubishi Motors North America
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations of Mitsubishi Motors Corporation in the United States and Canada. Mitsubishi Motors sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 625 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit http://media.mitsubishicars.com.
About SIRIUS
SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by- play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.
SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Pioneer, Sanyo and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.
SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep®, Lincoln-Mercury, Lexus, Mazda, Mercedes-Benz, MINI, Nissan, Porsche, Scion, Toyota, Volkswagen and Volvo. Hertz currently offers SIRIUS at 53 major locations around the country.
Click on http://www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.
Source: SIRIUS
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