With Worldlinks technology at our disposal, I believe this means that GO800 customers can now send text messages back to their consumers.
From this mornings news release…
…the sending of an initial set of data to a subscriber and to subsequently sending only changes to the original data set as and when a change occurs. This allows a fast update of the desired information...
Here is possibly how this could work:
ADVERTISER WANTS TO CONNECT TO AN ESTABLISHED CONSUMER --> TEXT CONSUMER(*ID) TO Go800 --> Go800 DELIVERS TEXT TO CONSUMERS PHONE
*An Identifier(ID) is issued to the consumer at the initial connection with the advertiser. Of course at this point the advertiser would ask for permision to send future text with offerings and promo's.
An example of how this technology could be used:
Walmart (crossed fingers) could send a text message at 2:00pm to it's established customer base (subscriber), by way of Go800 platform, informing them that starting at 5:30pm that evening, the seasons hottest Christmas toy would be on special, an additional 25% off the already reduced sale price. Hurry, Hurry supplies are limited!!!
