Trump Entertainment Resorts Inc. (fka TRMPQ)

[Cowboy200009]

Casinos to put up $30M Annal for tourism Atlantic City revitalization.

By BOB JORDAN • STATEHOUSE BUREAU • October 21, 2010

TRENTON — Four casinos will pool $30 million annually to help develop a new Atlantic City tourism district, officials from the companies said on Thursday.

The partnership of Harrah's Entertainment, Trump Entertainment Resorts, Borgata Hotel Casino & Spa and Tropicana will be known as the Atlantic City Alliance. The partnership's money, along with estimated yearly savings of $15 million from regulatory reform promised by state lawmakers, will be spent on marketing and revitalizing sections of the city, officials said.

Those goals are in sync with Gov. Chris Christie's blueprint for Atlantic City, where the gaming industry lately has been drubbed by competition from expanded gambling in neighboring states.

"Atlantic City's tourism and gaming industries are critical to New Jersey's economic health and competitiveness," Christie said in a statement. "Atlantic City is at a crossroads and the stakes could not be higher. I'm pleased that members of the casino industry recognize the importance of this effort, support the recommendations my administration has put forward for Atlantic City and have stepped up with a meaningful commitment to turning around Atlantic City."

Mark Juliano, president of the Casino Association of New Jersey, said the alliance wants to see improvement in the "safety and cleanliness of Atlantic City's streets."

The alliance also will strive to attract more families and nongaming tourists to the region and bolster convention business, Juliano said.

"While the alliance's members are all competitors, we all share a common vision of revitalizing Atlantic City," Juliano said.

http://www.app.com/article/20101021/NEWS03/10210319/Casinos-to-put-up-30M-for-tourism