Sirius XM Holdings Inc (SIRI)

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Sirius XM Radio (SIRI) Introduces "XM Snap!"
Posted on October 14, 2010 by Dennis
by Dennis “Cos” Costa


In a press release today, September 30th, Sirius XM Radio (NASDAQ: SIRI) announced its latest power connect satellite radio designed for the XM programming network. The introduction of XM Snap! as an easy to install set up for satellite radio listening in your vehicle comes just in time for the holiday season. The new radio comes with everything that is needed to listen to XM radio as a plug and play device. Like the year ago release of the XM “SkyDock”, designed to both charge your Apple (NASDAQ: AAPL) iPhone or iPod Touch, while using the phone to control your XM radio programming, the XM Snap! is designed to plug into the vehicle cigarette lighter or power adapter socket. Simply connect the antenna and then listen to XM through the existing vehicle radio and sound system. It is designed as a simple do-it-yourself installation, and comes with a fully adjustable “stalk” for convenient placement in the vehicle, easy access to the radio controls, and clear view of the high-contrast display. With

Bob Law, Sirius XM’s Group Vice President and General Manger states: “XM Snap! is an attractive, easy-to-use radio that makes it easier than ever for more consumers to bring satellite radio into their vehicles. Offering amazing value, the new XM Snap! also gives customers the opportunity to discover what makes Sirius XM the ultimate destination for the best in audio entertainment.”

The XM Snap! will deliver all channels currently available on XM, including commercial free music of all genres, every Major League Baseball(R) game, play by play of the NHL(R) and NBA, PGA TOUR(R) events, Oprah Winfrey, Rosie O’Donnell, Fox News, CNN, CNBC, and the BBC, to name some of the XM content available. Customers can add the “Best of Sirius” to receive Howard Stern and his two channels, Martha Stewart, every NFL game and NASCAR race, and Playboy Radio.

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