Sirius XM Holdings Inc (SIRI)

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Could Google Get “Sirius” About Apple?

When a stock rises as quickly as Sirius XM has over the course of the past few weeks, you really have to look for potential reasons for it to have done so. Although many may point to the Howard Stern saga as a potential catalyst, most analysts dismiss the coming event as insignificant. Others point to a presentation given last week by Sirius XM CEO Mel Karmazin as the catalyst but in reality, Karmazin offered nothing new that would justify a 20% jump in the equity price in such a short time. No….there is another drama playing out in the audio entertainment space that just may be leading to Wall Street’s favorite topic du jour in the form of merger’s and acquisitions. It begins with Apple and its highly popular iPod.
The success of the iPod is well known, yet the iPod fails to deliver in the one key area of a vehicle’s dashboard. You cannot download a song you hear on live radio to your iPod, and you have to have an iPod with you in order to play your library through a vehicle’s audio system. The latter requires either a wireless FM transmitter or cassette/cd adapter with an annoying wire. iPod users have been asking for years for Apple to come up with a proprietary car stereo that would store the device’s playlists; something that would take up to ten years to implement with the auto manufacturers.
Enter Google, which through its Droid based smartphones have taken the lead in market share from Apple’s iPhone. It was widely published that Google earlier this year bought Simplify Media with the intent of competiting with Apple’s iTunes. Like Apple however, the same lack of space in a vehicle’s dashboard limits users ability to download and sync content to a computer. Most music listeners however, listen in their vehicles which is where the potential for a bidding war over Sirius XM comes into play.

http://satwaves.com/blog/2010/09/22/could-google-get-%E2%80%9Csirius%E2%80%9D-about-apple/