Luniel is not the only employee. He's also not the one that will most directly impact sales. That's likely to be Paul Curhan. Paul has the experience they needed with regards to getting products to market. I'll re-post the PR:
BELLEVUE, WA, July 30, 2010 /PRNewswire via COMTEX/ -- The Tradeshow Marketing Company, Ltd. (Pink Sheets: TSHO), a direct sales company that represents and markets unique consumer products in direct response TV (DRTV) and trade show demonstration sales environments, announced it has hired Paul Curhan as Vice President of Marketing and Product Management. Curhan will develop and lead Company initiatives driving all aspects of product management, brand development and market commercialization.
"We are very pleased to welcome Paul to the Tradeshow Marketing team where he will lead our product development efforts in order to increase our commercialization capabilities and grow sales in multiple channels," said Luniel de Beer, President and CEO of Tradeshow Marketing. "Paul brings a broad range of skills and experience including leadership in brand and product management roles for packaged goods, retail, e-commerce and direct marketing companies. He has a comprehensive understanding of the key factors for success in consumer lifestyle products and a successful record developing marketing initiatives to drive revenue. His experience includes results-driven product initiatives at both early stage "lifestyle marketing" and global companies such as Procter & Gamble, Kellogg Company, Starbucks, Amazon.com and X10.com."
Curhan served most recently as Chief Marketing Officer of Crayons Beverages, a developer and marketer of all-natural fruit juice drinks for children. He created comprehensive marketing campaigns including traditional and social media as well as grass roots initiatives broadening retail distribution to include more than 3,000 stores nationwide. Prior to Crayons Beverages, he served as senior vice president of marketing for X10 Wireless Technology, a successful consumer security camera product sold on television and online. At X10, he negotiated television media partnerships and implemented merchandising programs to drive increased sales and higher customer purchase rates. His experience also includes leading Amazon.com's expansion into the Japanese and Canadian markets, including driving site traffic, new customer acquisition and brand development, as well as leading the development and launch of Starbucks Coffee's consumer products division. Curhan was also head of marketing for Pyramid Breweries, where he built successful multi-channel strategies that resulted in the company being the top growth craft beer brand.
"I am excited to join the Tradeshow Marketing team and begin rapid development of the current products for enhanced market opportunities," said Curhan. "Tradeshow has established a unique platform to work closely with developers to bring products to market in multiple sales channels. I look forward to bringing new product opportunities to the Company and enhancing our capabilities toward greater success."
About The Tradeshow Marketing Company
The Tradeshow Marketing Company, Ltd. is a publicly traded consumer-products company focused on the development and distribution of unique products that have broad appeal and improve the lives of consumers. The company operates a direct demonstration business via trade shows and exhibitions throughout North America, and various product-specific e-commerce web sites. The company was established in 2003, and is headquartered in Bellevue, Washington.
All company or product names used are the property of their respective owners and may be the trade marks(TM), service marks(SM), or registered marks(R) of other companies, and are used for information purposes only and to their owners' benefit, without intent to infringe.
Safe Harbor Statement
This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected", "anticipates", "draft", "eventually", or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in the company's SEC filings.
SOURCE Tradeshow Marketing Company Ltd.
