I just watched the Rachael Ray segment last night (I DVR’d it).
For those who haven’t seen this, you need to watch it. Several things stuck out to me:
Rachael Ray’s overall take: This sucker really moves, huh? Saves $$ on paper towels, super green, saves time.
Tester’s take: Lady testing it didn’t use it right the 1st time, but after she used it for a minute, she got the hang of it and really liked it. She said it took a bit of practice to learn how to use squeegee if you haven’t used one, but it gets the grime off outside windows and shower, and really cleans well. At one point she said the squeegee cut her cleaning time in half. At another point she said this window used to take me 15 minutes. It took her less than a minute with the U/S according to the footage.
Rachael Ray’s exact quote: “In NY, we need to have professionals come, because if you’re high up, you can’t get to the outside of your window. You can lean out a NY window and go like that. Ha, ha, ha (as she demoed the squeegee). I’m not suggesting that New Yorkers lean out their windows from really high places trying to get spots off their window, but I’m a bit of a daredevil and I’m going to try it. I sound like an infomercial too. I’m going to have to have my own disclaimers.”
It was clear from watching the segment that Rachael loved this product!! Tradeshow needs to leverage the heck out of this exposure. I remember Luniel saying during the 6/11/10 investor conference that they had a great time shooting Rachael Ray. Leverage those relationships that they built with Rachael Ray. They need to not let the ASC stuff slow them down. Use it as motivation, combined with the great review on Rachael Ray and get this in front of retailers. Tap into her NYC network and get some sales aready!
Remember, they now have an experienced individual in Paul Curhan who has the background they needed in this area. That frees up Luniel, I would think, to focus getting through the ASC stuff and Paul can work on retailers.
