I just got off the phone with Lena. She said that management is very aware of the growing short position and it is a top concern of theirs. She was very point blank about it, she said "of course they are concerned about it - they own over 60% of the shares."
I asked her - then why the lack of response so far, especially given their strong cash position? I told her that many, myself included, feel that a dividend would be the most effective method for addressing the current short attack. She basically said that they have top advisors, "very smart people" as she called them, that are discussing all options.
As a side note, she did sound very frazzled and frustrated and she was borderline rude throughout our conversation. Perhaps they should consider an IR firm that has a higher standard of professionalism.
She may be frustrated with all of the calls, but what does an IR firm expect to happen when management is sitting on their hands while their stock is being crushed. You're going to have to answer some questions.