RipGuard DVD is World's First Rip Control Product to Feature THX Verified Status
February 15, 2005 09:02:00 AM ET
RipGuard DVD(TM) is THX Verified to Provide Consumers with a Seamless and Transparent Audio and Video Experience
Macrovision(R) Corporation MVSN, the world's leading supplier of content and software value management solutions, today announced that RipGuard DVD(TM), its digital rip-control solution for DVD Video, has been awarded THX(TM) Verified product status by the industry-respected labs at THX Ltd., ensuring the audio and video quality of the original content.
"THX works with our partners and licensees to develop technologies that support the industry-accepted quality standards established by THX," stated Sheau Ng, chief technical officer of THX. "THX Digital Works performed compatibility and performance quality testing of RipGuard DVD titles, which revealed no degradation of the digital audio and video when compared with the original material."
"Macrovision is committed to creating products that are good for both our studio customers, and their consumers," said Steve Weinstein, executive vice president and general manager of Macrovision's Entertainment Technologies Group. "We believe that the best way to fight piracy is to create compelling consumer value. In developing RipGuard DVD, we turned to THX as a noted industry expert to ensure that RipGuard DVD delivers the ultimate consumer experience, while protecting the digital content of the video producers."
RipGuard DVD can be combined with Macrovision's analog copy protection technology to deliver the world's first comprehensive DVD protection solution, addressing both major piracy threats faced by video content copyright owners -- the analog and digital holes. RipGuard DVD plugs the "digital hole" created by PC-based DeCSS ripper software, which allow millions of average consumers to make unauthorized perfect digital copies of copyrighted DVDs in mere minutes. These copies can be burned to inexpensive recordable DVDs or uploaded onto the peer-to-peer (P2P) networks. P2P downloads and the "rent, rip, return" of DVDs are an ongoing source of billions of dollars in annual revenue losses for the studios.
About THX
THX Ltd. is the leading provider of technologies, certification programs and quality assurance standards for the entertainment industry. As consumers seek entertainment experiences with greater sensation and sensory immersion, using precision science to invent new technologies has become paramount. THX is continually enhancing these consumer experiences by enabling the creation, delivery and presentation of digital content through more efficient, more powerful, and more enjoyable methods. With structured certification programs and innovative technology development, THX is embedding the science of sensation in diverse entertainment venues and influential products. Today, the world's premier commercial cinemas, post-production studios and home entertainment products incorporate THX technologies and have achieved the coveted THX Certification. The company is headquartered in San Rafael, California. Its Digital Works office, offering DVD mastering and post-production services, is based in Burbank. For more information about THX, visit www.thx.com.
