If you knew anything about search engine optimization, you would know that one of the benefits of press releases with different "buzz words", key words, whatever you want to call them, all correlate to the current google ranking CBAI holds/maintains. That is why anything you type related to cord blood, CBAI will usually be one of the first links to pop up, or at least on the first page. These PR's have a greater meaning behind them besides just constant updates to investors. Matt is in a competitve industry and he obviously has a strategy he is following to the "T" due to his consistency ; if you knew anything about strategic marketing, you would understand as well (;