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[Tanaka]

Artificial Life, Inc. (OTCBB:ALIF) (http://www.artificial-life.com) today announced the "Be A Gladiator" contest for the official "Spartacus: Blood and Sand" iPhone game to celebrate its success on Apple's App Store. The winner of the contest will be able to have his or her face represented as one of the Gladiators in the game!

The "Be A Gladiator" contest is open worldwide from September 7, 2010 (Tuesday) to October 7, 2010 (Thursday). Players can enter the contest by publishing their results in the game's Story Mode onto Facebook. Contestants will be ranked on the contest leaderboard by their submitted scores--the higher the submitted score, the higher the contestant is ranked. Further details and an alternative entry method can be found on www.spartacuscontest.com. A video demonstration on "How to Be a Gladiator" is available at www.spartacuscontest.com.

The grand-prize winner's face and features will be rendered into a brand new actual fighting Gladiator in the "Spartacus: Blood and Sand" iPhone game*. Additional "Spartacus: Blood and Sand" souvenirs will be awarded to the second, third, and fourth place winners of the contest.

To enhance the players' gaming experience, Artificial Life has published an exclusive tutorial video that demonstrates the essential combos and tactics to complete the Story Mode of the game. These combat tips are available at www.spartacuscontest.com.

The Starz original series, "Spartacus: Blood and Sand," was a breakout success for Starz Entertainment earlier this year. The "Spartacus: Blood and Sand" mobile game is published by Starz Digital Media in association with Artificial Life.

For more details about the "Be A Gladiator" contest, please visit www.spartacuscontest.com. The "Spartacus: Blood and Sand" iPhone game is available on Apple's App Store here: http://itunes.com/app/spartacusbloodandsand

iPod and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.

Facebook® is a registered trademark of Facebook Inc. Starz Media, LLC and Starz Entertainment, LLC are not sponsors of or in any way associated with the "Be A Gladiator" contest)