MOP Environmental Solutions (MOPN)

[grtn5]

How would you suggest doing this marketing campaign. It's a fine line between making people aware of your product and embarrassing the very people you want to do business with, essentially by saying they are incompetent for not using your product. You probably wouldn't want to piss them off. MOP had to be careful in the GOM as well. I didn't think it was a real good idea to shine a light publicly on the BP letter that endorsed MOP. It's one thing to remind the company (BP) of a letter such as that but to put it out for public consumption and embarrass that company, probably not a good strategy. I began questioning why these various videos of MOP with that letter where being removed from the sites where I had found them and then shortly after they began disappearing MOP came out with the BP purchase order PR. The demographic for golf advertisers is middle class to affluent white males between the ages of 28 and 58, MOP is probably not going to get much if any bang for their buck at a golf venue. IMO they would be better served, coat tailing Green products and renewable energy, Co-opping for example with BP's Beyond Petroleum ad campaign and that takes a lot of money. Finding a company to co-op a national ad campaign would save them money on marketing and would be a wonderful thing but I don't see where they have the capital at this juncture to market in that fashion. IMO