Crazylarry, that's where we differ a little bit. I don't think Wave will have to pay a penny to promote anything. I think the companies selling the TMPs will do all that for us. Where I think Wave will need money is in the back office and the everyday expenses of running a support system. Others will promote TPMs.
Dell will advertise the need for TMPs, and we are the only software Dell will sell to make those TMPs work. Dell will make a lot of money from those TPMs as will Wave. But Wave is not going to have to advertise for you to go buy a Dell so you can have a TMP. Don't forget that Dell is selling to Govt and enterprise. Their salespeople will be selling it. You don't have to advertise to the Govt or enterprise, you just have to sell them on the idea at time of sale.
Don't forget the TCG group. They will be promoting as well. And the banks that start to use it will have to advertise for their customers to use them instead of the bank next door that does have that security for their customers.
No, I think Wave is sitting pretty as others will have to spend the money for that, not Wave.