After hours news!!!! The G-Spout is kickin' butt!!!!! GLTA.
Tradeshow Marketing Announces Additional $140,000 Catalog Order for g-Spout(R)
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Press Release Source: Tradeshow Marketing Company Ltd. On Tuesday August 10, 2010, 4:10 pm
Catalog Sales to Date Total $390,000
BELLEVUE, WA, Aug. 10 /PRNewswire-FirstCall/ - The Tradeshow Marketing Company, Ltd. (Pink Sheets:TSHO.pk - News), a direct sales company that represents and markets unique consumer products in multiple sales environments, today announced an additional wholesale catalog order for the g-Spout(R) utensil totaling approximately $140,000. Wholesale catalog orders now total $390,000 in the three months since the g-Spout launched.
"We are very pleased with the continued strong interest for the g-Spout product in the catalog sales environment, which is proving to be a large volume opportunity for this product," said Luniel de Beer, President and CEO of Tradeshow Marketing. "Based on this initial success, we are actively discussing opportunities for mass-market retail launch to more quickly expand the market for this product. We extended the original test campaign to evaluate additional branding, product offer, and pricing strategies in the DRTV channel, including retail co-marketing messages. We are presently reviewing data from the initial test campaign and making adjustments to increase the DRTV response toward levels we desire from that medium as well as incorporate support for a future retail sales partnership."
Tradeshow expects to recognize revenue ramp associated with the initial and follow-on g-Spout catalog orders in the Company's first and second fiscal quarters of 2011 ending August 31 and November 30, 2010, respectively.
"Tradeshow continues to execute its overall corporate strategy for the g-Spout and other products, including the addition of new products," said de Beer. "Our focus is to help inventors and product owners achieve market success in the mediums best suited to generate sales for each particular product we represent. These mediums may include varying levels of online, catalog, direct response television, and ultimately, retail sales among others. After initial test periods, we select the most appropriate venues to achieve the overall market goals for that product, in order to maximize revenue generation. In the case of the g-Spout, catalog and online channels have been strong early performers and have rapidly positioned the product for the high volume, mass market opportunities that we are targeting for the product."
The g-Spout is a patent-pending multi-purpose kitchen tool for straining, pouring and preparing food that easily attaches to a skillet, double boiler or bowl. For immediate ordering and instructional information on the g-Spout, please visit the product Web site at www.g-spout.com.
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