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Monday, July 26, 2010 10:01:50 AM
Wanderport Corp. (PINKSHEETS: WDRP) announced today revenue projection commitments made by its US distributor, Utility Marketing Concepts, Inc. (UMC).
UMC's revenue projections are based on association marketing. That is, strong positioning in any niche markets through its association with the electric utilities and especially coops. UMC finds a utility that provides incentives or rebates that favor homeowners and encourages them to use energy efficient appliances. Electric utilities reach virtually every household in the United States and, most if not all (98%), have a water heater. The split is about 50% electric and 50% gas/propane. Because the utility promotes their incentive based on electric products, it therefore alerts their customers (UMC's target market) to the product or water heater that carries the best rebate or incentive. UMC will, in effect, use the coop to promote the microwave energy tank-less water heater which allows UMC to feed off their advertising and promotion to these niche markets which UMC expects to reach. Examples include apartments, fast-food and dairy industries to name a few. Consequently, market entry through the utilities while focusing on the coops informs all these niche markets about our product without requiring enormous marketing expenditures and offers access to all users of electricity in America. UMC's average US revenue forecasts for the next five years totals roughly 530,000 units at approximately $450 per unit for total revenue of $238,050,000 USD. According to UMC, this is a very conservative estimate not including other market verticals in the United States or Canada such as; hardware retail chains and residential housing, as well as a host of secondary sales channels and international markets offered to Wanderport through other possible US distributor agreements.
So I guess we'll need to know what kind of output we'd get out of the $450 unit to know what we should compare it to, although that is a very competitive price even for the lower output models.
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