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Monday, July 19, 2010 12:47:05 PM
From PR-
"The sales figures from the broader Ultimate Squeegee DRTV campaign test developed slowly in the initial stages, but increased late in the campaign as the benefits of repetition began to show in the order rates," said Luniel de Beer, President and CEO of Tradeshow Marketing. "Although the results were not at the levels we had expected, we believe there are opportunities for success within the select DRTV sales channels that we are advancing. Additionally, we plan to broaden the campaign to include specialty retail opportunities for both consumer and commercial audiences in order to increase the product's exposure to key audiences. We believe a retail sales program coupled with a focused DRTV campaign may increase the opportunities for success of the Ultimate Squeegee."
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