Sirius XM Holdings Inc (SIRI)

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Sirius Satellite Radio Announces Strategic Alliance With Jimmy Iovine and Interscope Geffen A&M Records

Monday January 24, 8:05 AM EST

NEW YORK, Jan 24, 2005 /PRNewswire-FirstCall via COMTEX/ -- SIRIUS Satellite Radio (SIRI) has announced the formation of an exclusive creative, marketing and promotional alliance with Interscope Geffen A&M Records and its Chairman, Jimmy Iovine.

Iovine was instrumental in the formation of Shade 45, the just-launched, cutting-edge hip-hop channel co-executive produced by Eminem, Paul Rosenberg, Shady Records and Interscope Records, available exclusively on SIRIUS. In addition to serving as an executive producer of Shade 45, Iovine will act as creative advisor and consultant to SIRIUS on new programming opportunities. Interscope Geffen A&M will also offer SIRIUS marketing and promotional opportunities with their artists.

Scott Greenstein, SIRIUS President of Entertainment and Sports said, "Over the last 14 years, Jimmy Iovine took Interscope Records from a start-up operation to what is now one of the most influential record companies in the world. His artists, including U2, Eminem, No Doubt, Sheryl Crow, 50 Cent and Queens of the Stone Age, among many others, represent the best that music has to offer. He is a forward-thinking entertainment executive who shared our initial vision for Shade 45. I look forward to the exciting new projects we will work on together for SIRIUS."

Jimmy Iovine, Chairman of Interscope Geffen A&M Records said: "The opportunity that this relationship creates for an individual artist, a record label, or for that matter an industry, customizing distribution and exposure, is unparalleled in the history of the music business."

About Interscope Geffen A&M Records

Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M Records embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman Jimmy Iovine, Interscope Geffen A&M quickly emerged as a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative.

About SIRIUS

SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by- play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.

SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Sanyo and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.

SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep(R), Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Porsche and Volkswagen. Beginning in February 2005, SIRIUS will also be available in Toyota, Lexus, and Scion vehicles. Hertz currently offers SIRIUS at 53 major locations around the country.

Click on http://www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.

SOURCE SIRIUS Satellite Radio

CONTACT: Patrick Reilly, [phone], [e-mail], or Ron Rodrigues,
[phone], [e-mail], both of SIRIUS Media Relations