Sirius XM Holdings Inc (SIRI)

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The NBA and SIRIUS Satellite Radio Score with Extension of Multi-Year Programming and Marketing Agreement
Friday January 21, 2:05 pm ET

NEW YORK, Jan. 21 /PRNewswire-FirstCall/ -- The National Basketball Association and SIRIUS Satellite Radio (Nasdaq: SIRI - News) today announced that SIRIUS will broadcast NBA regular season games, Playoffs and The Finals nationwide to subscribers as part of a non-exclusive multi-year extension agreement.

SIRIUS currently broadcasts up to 40 NBA games each week at no extra charge over the basic monthly $12.95 programming fee. A complete schedule of NBA games is available on http://www.sirius.com and NBA.com. The new agreement provides SIRIUS with expanded trademark and promotional rights, and SIRIUS and the NBA are expected to conduct joint marketing efforts targeted at NBA fans. And for the first time, SIRIUS subscribers will receive live official courtside game stats on their SIRIUS displays.

"With millions of sports fans across the country, the NBA ranks among the world's premier sports franchises and we're delighted to expand our relationship with them," said Scott Greenstein, SIRIUS President of Entertainment and Sports. "When you look at the variety and choice that's available on SIRIUS, including the NFL, college sports, 100% commercial-free music, original programming, such as Eminem's 'Shade 45', Howard Stern beginning next January, and with the extension of our NBA relationship, there's no question who has the best programming in satellite radio."

"We are pleased to extend our relationship with SIRIUS satellite radio service which provides our fans with another innovative way to follow their favorite NBA teams and players," said Ed Desser, NBA Executive Vice President of Strategic Planning and Business Development.

SIRIUS radios are available at retail outlets around the country. More information: http://www.sirius.com.

About the NBA

Since its founding in 1946, the NBA has become a global phenomenon that transcends national boundaries. With 30 teams in the United States and Canada, the league has captured the public's imagination with the world's greatest athletes playing the game of basketball at the highest level of competition. The NBA is one of the largest suppliers of sports television and Internet programming in the world. Today NBA games and related programming are broadcast to 214 countries in 43 languages. Through NBA Entertainment, the league's award-winning production and programming division, the league produces NBA TV, a 24-hour television channel, weekly television shows, and exclusive content for each of the NBA's team Web sites, and the league's official sites, NBA.com and WNBA.com. The league has also partnered with the leading Internet content and technology providers to bring the game experience even closer to its fans worldwide.

About SIRIUS

SIRIUS delivers the best commercial-free music, compelling talk shows, valuable information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of world-class sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by-play games of the NFL, NBA and NHL, and is the Official Satellite Radio partner of the NFL.

SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Sanyo and XACT Communications. SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.

SIRIUS radios are currently offered in vehicles from BMW, MINI, Chrysler, Dodge, Jeep, Nissan, Infiniti, Mazda, Audi, Ford, Lincoln-Mercury, Mercedes-Benz, Porsche and Volkswagen. Hertz currently offers SIRIUS at 53 major locations around the country.

Click on http://www.sirius.com to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2003 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our results of operations are: our dependence upon third parties to manufacture, distribute, market and sell SIRIUS radios and components for those radios; the unproven market for our service; our competitive position and any events which affect the useful life of our satellites.


Source: SIRIUS; The National Basketball Association