Wednesday, January 19, 2005 11:40:07 AM
Let's assume the scenario goes something like this: A company in the same business area as you starts using a very similar name to your trademark. Your attorney sends one or more demand letters requesting they stop. Not only do they totally ignore your request(s), they continue announcing big deals and profits to the public. By law you're required to defend your mark, or you can lose it. So, now you have to waste time and money dragging this other company into court. You've got to pay for all the research hours/services, your attorneys, court costs, etc for this case. MEL probably has full-time staff to do this, but it still boils down to lost money for them when their staff could be working on something else.
Are you going to request only a name change and willingly take a monetary loss for some other company which snubbed your previous request(s) to change their name or would you give them a hard time and inflict some pain?
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