It is excellent public relations for the product doing these clinical trials. The participants will be happy, and if they can show objective, positive study results comfirmed by the FDA, there will be a lot more women buying this product.
"Participants in the consumer-based study will use SteMixx™ exclusively for a month and provide subjective data on efficacy, product characteristics and satisfaction. The data will be used to support AmStem's ongoing marketing campaigns for the full launch of SteMixx™ sales in high-end e-commerce, retail and wholesale markets next quarter."
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