NeoMedia Technologies, Inc (NEOM)

[codes4real]

So your idea of a normal expenditure/normal operating cost is to invest in a alternative revenue generator which a lot of people who follow 2d barcodes believes is a new, growing marketing channel with huge potential. A channel which is aggressively being pursued by the like of Microsoft and google. A technology which is exploding all over the US...and it's a normal expendature which if it fails neustar will just wait on the sidelines for the next opportunity, write off and say "oh well, better luck next time". Please, give me a break. Think of simple opportunity cost, people at neustar working on this trial are far more brilliant than you (and yes me too) to let this fail.