ATAR's business is the management of developing, marketing, packaging and sales of video game software for all platforms, including PlayStation, PlayStation2, Game Boy, Game Boy Advance, GameCube, Xbox and personal computer (PC). This is not a usualy channel of business for ATAR (online gaming). They did not choose CYOS, CYOS chose them. Online gaming is CYOS' business in which they decided to go with a well-known name to boost their traffic. JMHO