Keep in mind that averaging it down will drive the pps down even more if there is no fresh cash coming in to offset the averaged down price. I think the main reason the USOG is falling in price is because these investors are averaging it down, and no fresh cash coming in. Once you average it down, the market makers will reset the price down a little more to keep you from sell for profit. I know the market makers would love to see this run up so they can make more money. They are hoping for new investors to put in fresh cash (lots of it). If they can't draw any new investors they will continue to make money from the ones that already in.
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