BNLB - According to a study of National Institute on Alcohol Abuse and Alcoholism (NIAAA), 138 million US adults have at least one drink per week. With that said, let’s consider the math: 138 million consumers x52 (1 drink per week) = 7,176,000,000 purchase opportunities per year.
This monster growth company BNLB targets 138 million of weekly consumers of alcoholic drinks in the United States with its Anti-hangover beverage product!
Indeed, beside its stable growth business of nutritional product through its NDS Nutritional product division, BNLB has successfully launched its flagship Anti-Hangover products Resurrection™ (abbreviated as “REZ”) to create a brand new beverage drink category (Anti-Hangover). Resurrection™ gained access to over 20,000 accounts within 90 days after launch!
It should be noted that BNLB is the CREATOR of the Hangover Prevention beverage category, which is going to be enormous! Unlike Energy drinks where the majority of consumers consist of males between 16 and 26, the Hangover Prevention product is gender neutral and appeals to be a far broader age range.
