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Thursday, 05/13/2010 9:55:31 AM

Thursday, May 13, 2010 9:55:31 AM

Post# of 147
SOKF.. $4.36

SOKO Fitness & Spa Group Completes Construction of Lea Spa Xishan Club in Suburban Beijing

Grand Opening of SOKO's First Beijing-Area Spa Scheduled for May 15, 2010

HARBIN, China, May 13 /PRNewswire-Asia-FirstCall/ --

SOKO Fitness & Spa Group, Inc. (OTC Bulletin Board: SOKF) ("SOKO"), an operator of fitness centers, beauty salons and spas in Northeast China as well as suburban Beijing, today announced that it has completed construction of its first spa facility
in suburban Beijing, the Lea Spa Xishan Club, located in the Xishan section of Beijing's Haidian district. Pre-opening activities for Lea Spa Xishan Club are already underway, with initial spa and salon clients having pre-paid for services at this facility.

Lea Spa Xishan Club, which the company has previously disclosed was under construction, is scheduled to open on May 15, 2010. The 15,000 square foot facility is located in a high-end residential and recreational development in the Xishan section of Haidan. The spa features 13 treatment rooms, and will be offering a full range of high-end beauty and aesthetic treatments, similar to SOKO's existing spa and salon facilities in Harbin and Shenyang, China.

Consistent with SOKO's existing spa and salon facilities in Harbin and Shenyang, SOKO expects annual visits at this new spa to ramp up during the facility's first two years of operation as the facility matures. In a manner consistent with some of SOKO's other facilities, SOKO has a 51% equity interest in Lea Spa Xishan Club through a partnership.

"The opening of our first spa and salon facility in suburban Beijing marks another significant milestone for SOKO. Pre-opening activity has sought to leverage our early-stage marketing efforts and the brand equity we have built in the region since acquiring our two suburban Beijing fitness centers in
December 2009," said Tong Liu, Chief Executive Officer of SOKO. "In addition, the location of the Lea Spa Xishan Club in the Haidian district of Beijing is consistent with our strategy of seeking to penetrate underserved markets (or in this case sub-markets within the greater Beijing area) that have attractive
demographic profiles.

Before the opening of this spa, Xishan lacked a facility capable of providing truly high-end beauty and aesthetic services, despite a growing upper middle class population that suggests the potential for high demand. This approach allows us to be a first mover in the region and, we believe, provides us with a significant competitive advantage. We
also hope to capitalize on our strategy of cross selling spa and aesthetic services to the members of our two suburban Beijing fitness centers. By deploying this model, which is consistent with our past practice, we believe that Lea Spa Xishan Club has the potential to perform in a manner similar to our spa and salon facilities in our base areas of Harbin and Shenyang."

About SOKO Fitness & Spa Group, Inc.

SOKO Fitness & Spa Group, Inc., an OTCBB listed company (SOKF.OB), is an operator of fitness centers and beauty salons and spas in key cities in Northeastern China as well as in suburban Beijing. SOKO provides programs, services, and products combined with exercise, education, and nutrition to help their members lead a healthy life and achieve their fitness goals. For
further information, please go to http://www.sokofitness.com .

To be added to SOKO's email distribution for future news releases, please send your request to soko@tpg-ir.com.

For more information, please contact:

The Piacente Group, Inc.

Investor Relations

Brandi Floberg or Lee Roth

Tel: +1-212-481-2050

Email: soko@tpg-ir.com

Shawn Qu

SOKO Fitness & Spa Group, Inc.

Tel: +1-908-208-8681

Email: shawnqu@sokofitness.com

Judy Jiang

SOKO Fitness & Spa Group, Inc.

Tel: +86-451-8770-2280

Email: judyjiang@sokofitness.com

SOURCE SOKO Fitness & Spa Group, Inc.


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