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Wednesday, May 12, 2010 3:43:52 PM
Salt is an electrolyte, and for sweating athletes it is very necessary, in fact they typically take salt tablets, huge massive doses of table salt to replace salt lost while they sweat, and to help increase the thermal efficiency of the skin's cooling process which works by cooling the body and eliminating excess heat energy generated while exercising, through water evaporation. The heat of vaporazation of water from the skin is a massive cooling process, heat sink, and salty water on the skin raises the boiling point of water, thus reducing water losses (salt is hygroscopic), and raising the boiling point with salt increases the heat removal rate of the evaporating water.
The problem I have with junk like Gatorade is it is mostly sugar ( a poor conductor of electricity, thus a poor electrolyte, thus the reason the light bulb gimmick works in the demo). It also contains FDA approved food color additives that are useless, and are crude oil derivatives, that have their own toxicity issues.
People that do not sweat and excercise enough (like me) need to reduce their salt intake, not hard working, sweating athletes, they need the salt.
If anything the demo shows possibly more salt in our product than the competitors since the light is brighter, so get the facts correct.
Once again, I suggest you drop this debate before we scare off potential investors, I am still long, but I just can not stand junk science in sales demos.
Here is a definition of electrolyte for you:
http://en.wikipedia.org/wiki/Electrolyte
"Electrolytes are commonly found in sports drinks, such as Powerade and Gatorade. In oral rehydration therapy, electrolyte drinks containing sodium and potassium salts replenish the body's water and electrolyte levels after dehydration caused by exercise, diaphoresis, diarrhea, vomiting, intoxication or starvation. Athletes exercising in extreme conditions (for three or more hours continuously e.g. marathon or triathlon) who do not consume electrolytes risk dehydration (or hyponatremia)[1].
A simple electrolyte drink can be home-made by using the correct proportions of water, sugar, salt, salt substitute for potassium, and baking soda.[2] However, effective electrolyte replacements should include all electrolytes required by the body, including sodium chloride, potassium, magnesium, and calcium that can be either obtained in a sports drink or a solid electrolyte capsule."
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