Did anyone read this article on the Cesari Direct website about Tradeshow Marketing?
Cesari Direct, Tradeshow Align to Assist New Products, Inventors
Strategic Partnership to Feature All Avenues of Direct Response
(Seattle, Wash.) – May 1 – Couple the pride and passion of a tradeshow presentation with the targeted expertise of direct-response marketing and the net result is a formidable synergy that can capture consumers and drive product sales in a highly effective way.
Cesari Direct, a full-service direct response marketing agency and one of the oldest and most successful names in direct-response television (DRTV), today announced a strategic partnership with Tradeshow Marketing Company, Ltd, an energetic operation specializing in fairs and tradeshow sales.
“Our quest has been to take our popular tradeshow products to the next step – and that’s television, radio and the Internet,” said Luniel de Beer, president and chief executive of Tradeshow Marketing. “Cesari Direct has a long history of doing that in a professional way.”
Bellevue, Washington-based Tradeshow Marketing Company, Ltd. (Pink Sheets: TSHO ) plans to launch a series of new products in the next 12 months. The new agreement compliments the company’s trade show niche while accelerating the brand awareness that results from an effective direct-response campaign.
“Tradeshow has provided its inventors and developers with a terrific foundation,” said Rick Cesari, founder and chief executive of Cesari Direct. “We look forward to enhancing their exposure and sales activity through all forms of direct response marketing.”
Cesari Direct (www.cesaridirect.com) is one of the country’s leading direct response marketing agencies. The company, founded in 1993, produces both long and short form direct response television shows (infomercials) and provides media buying services, interactive website development and campaign management. It has created successful campaigns for The Juiceman Juicer, the George Foreman Grill, the Sonicare Toothbrush, OxiClean and many other products.
Tradeshow Marketing Company, Ltd. ( www.tsho.com) is a publicly traded direct sales company that represents and markets unique consumer products in direct response TV (DRTV) and trade show demonstration sales environments. The company, founded in 2003, specializes in household, beauty and fitness, home and garden and electronics.
AI
