"The new ad's presentation of the Ionic Bulb's air purifying and money saving benefits departs from typical infomercial pitches of "As Seen On TV" products. The ad is designed to support retail store sales of Zevotek Ionic Bulbs while giving viewers the immediate chance to buy Zevotek's Ionic Bulb at a specing ..."
All the above is my own opinion please do your own DD.
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