CBA Florida Inc. (fka CBAI)

[dianebRN]

I have been thinking about this BC/BS angle since I learned about it and have an alternate explanation. AIMHO, of course. The insurance companies got hammered on In Vitro Fertilization technology. As most people probably know, IVF costs upwards of $10,000 for the first go round of treatment. Initially it wasn't covered by insurance. Over the years, a few insurance companies threw in the towel and agreed to cover. That opened the door for patients of other insurance companies to beg and plead for coverage with many heartfelt stories and often eventually succeeded. Maybe the insurance industry is saying... we're not getting burned again on this type of situation. Let's open up an option before approved treatments really crank up so that we have money in the bank before it is actually needed for claims. Smart actually. If true, good news for CBAI.