CBA Florida Inc. (fka CBAI)

[MrLong]

dianebRN, you are in the field so how does CBAI win? It must ultimately merge with a healthcare provider imo to work around the HIPAA Privacy Rules.

The Privacy Rules as of April 14, 2003 state three types of covered entities specified by the rule [45 CFR § 160.102] are covered entities free to share personal medical information:

1)health plans,
2)health-care clearinghouses, and
3)health-care providers who transmit health information in electronic form in connection with certain transactions.

CBAI merge with a healthcare provider network and you gain access to a vast list of potential customers that are otherwise not readily available to you on the open market due to HIPAA Privacy. That would also cutout much of the expensive workarounds you likely have in place to hit the pregnancy target audience during key periods.