Redman's

[redman_2014]

CCME CPM Rates: from the Analyst Report

CCME’s advertising rates are substantially lower than intra-city buses and local television. The cost per thousand (CPM) rates that CCME charges is just 13% of equivalent intra-city bus and 2% of local television rates despite CCME’s large network and positive attributes. CCME’s large discount to these alternative mediums provides flexibility to raise rates with no decline in demand for its inventory which is currently experiencing close to 100% utilization.


CCME vs. VISN
(In RMB for every 15 seconds)

Guangzhou 3 vs 17
Nanjing 3 vs 30
Beijing 2 vs 26
Average 3 vs 21


-Adam