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redman_2014

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redman_2014

Re: None

Tuesday, 04/20/2010 11:53:22 AM

Tuesday, April 20, 2010 11:53:22 AM

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VISN Utilization Rate(estimated) at 45.7%:

1) 35,000 hours broadcasting capacity/per quarter
2) Assuming similar 25% mix(30 mins programming/10 mins ads)
3) 8,700 maximum ad hours/per quarter
4) 3,974 hours ads sold in quarter
5) Utilization rate is (3,974/8,700) = 45.7%


CCME's utilization rate is in the range of 97%.


-Adam

"Impatience is the companion of the doubting mind" Unknown

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