Indeed, except that HDTV (with TiVo like features) on your PC was supposed to be the "next wave" in home entertainment. It still maybe (thus I keep holding my own HAUP despite it going through a phase of technical deterioration, now partially repaired, though the reasons for holding are more historical). The point I was trying to make is that DELL by itself is not putting its marketing muscles behind Embassy, or the various offering of HAUP. HAUP, however is selling at less than 1 times actual annual trailing sales, while WAVX is selling here at twice to thrice the "hoped for" $40 MM next year sales.