At first glance, this PR is a fluff piece....but it does provide a couple of small nuggets:
"(3) Advanced for use in extreme conditions such as disaster relief in Haiti and Chile, and in third world countries where drinking water might not be disinfected."
A) They seem to be on the relief effort bandwagon (involved with Chile).
B) The relief effort filters are type "3" which are advanced and should carry higher sales price and higher margins.
JMHO
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