Circa Pict. & Prod. Co. Intnl Inc. (fka CPPD)

[sleiii]

Ron2w: your point that Q's market "also cuts across hispanic, country/western, etc., fans" obscures the fact that the individuals who fit any of those categories are looking for THOSE things, i.e., hispanic, C/W, etc. interests, and it is only a small percentage of any of those groups that has gay interests. In fact, the substrata of gays in all those groups would add up--if you keep identifying subcultures--to the total gay population, not some exponentially larger population of all walks of life. A gay Latino or lesbian Cowgirl are still part of the initial target GLBT market, which whatever it actually is--22million, etc.--isn't increased by adding additional interest labels to gay people.

That leaves your analysis simply saying that for some unspecified reason there are "droves" of heterosexual individuals who want to pay $10-12 a month to subscribe to a gay-lesbian TV channel. I don't find that to be a very compelling assertion, and certainly not a basis for any comparison with the market success of SIRI, whose appeal to all the submarkets you mention is simply do they want to listen to an unlimited number of radio stations--hispanic, country-western, etc. radio stations.