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16:15:01 Today ETFC E*TRADE Simplifies Commission and Fee Schedule


E*TRADE Simplifies Commission and Fee Schedule

Stock and Options Trades $9.99 or less

NEW YORK, Feb 05, 2010 (BUSINESS WIRE) -- E*TRADE FINANCIAL Corp. (ETFC) today
announced new pricing that eliminates its $12.99 commission tier and account
activity fees, and increases simplicity, value, and transparency for current and
prospective customers of E*TRADE Securities LLC.

Commencing February 8, 2010, all customers of E*TRADE Securities will benefit
from $9.99 or less per stock and options trade pricing (plus a $0.75 per options
contract fee), while higher volume traders will continue to enjoy the current
$7.99 per trade rate. In addition, E*TRADE Securities has eliminated annual IRA
account fees; a per share commission formerly applied to market trades larger
than 2,000 shares; and, effective in the second quarter of 2010, all account
service fees.

"Our simplified pricing provides a cost-effective, transparent solution for
investors," said Michael Curcio, President, E*TRADE Securities LLC. "The new
pricing structure complements our innovative product offering and high quality
service, and reinforces our commitment to offering a compelling value proposition
to our customers."

The new pricing structure for stocks and options builds on E*TRADE's simple and
competitive bond, mutual fund, and margin pricing. Rated the #1 Online Broker for
three straight years by SmartMoney(R) Magazine, E*TRADE delivers access to more
than 8,000 non-proprietary mutual funds and all ETFs, with no mark ups on 30,000
bonds and other fixed income securities. To learn more about E*TRADE's tools,
research, and guidance, visit http://www.etrade.com.

About E*TRADE FINANCIAL

The E*TRADE FINANCIAL family of companies provides financial services including
online brokerage and related banking products and services to retail investors.
Specific business segments include Trading and Investing, and Balance Sheet
Management. Securities products and services are offered by E*TRADE Securities
LLC (Member FINRA/SIPC). Bank products and services are offered by E*TRADE Bank,
a Federal savings bank, Member FDIC, or its subsidiaries.

Important Notices

SmartMoney is a registered trademark of SmartMoney, a joint publishing venture
between Dow Jones & Company, Inc. and Hearst(SM) Partnership.

E*TRADE FINANCIAL, E*TRADE and the E*TRADE logo are trademarks or registered
trademarks of E*TRADE FINANCIAL Corporation.

(C) 2010 E*TRADE FINANCIAL Corporation. All rights reserved.

SOURCE: E*TRADE FINANCIAL Corporation

E*TRADE FINANCIAL Media Relations Contact
Pam Erickson, 617-296-6080
[e-mail]
or
E*TRADE FINANCIAL Investor Relations Contact
Brett Goodman, 646-521-4406
[e-mail]


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