Why Corporations are Increasingly Using SMO1. Its where the consumers are
No matter how non-technical customers are - social media impacts their consumption decisions. Social media’s impact on traditional media is
increasing on a daily basis. Newspapers, television, and radio, are realizing that certain networks are sometimes even faster than the AP
newswire. This impacts which news is presented in a traditional sense. The geeks, webmasters, the trendsetters, and other folks who are on the
bleeding edge are now watching social media outlets and republishing to the channels that customers are consuming from.
2. SMO increases ROI
Social Media Optimization has resulted in positive ROI that is compelling the Companies to invest more in SMO.
It has been observed that Companies with higher level of Social Media activity increased their sale considerably, while the least active ones
saw a drop in sales. The Economic Intelligence Unit claims that 80% of companies out there believe that social media or has the potential to
increase company revenue.
3. The competition is doing it
Some of the projected sites of Twitter
reveal that Social Media Optimization
has some 100 million and will increase
to 350 million users by 2011, a
whopping 25% increase in activity in
just one year. Internet is a vast
communication device, and marketers
are taking notice: 25 million users are
already using this media as marketing
technique.
In a March 2009 Forrester Research
survey of a sample of 203 US companies
pursuing online marketing, 40%
currently use SMO, 55% plan on using it
within the next 12 months, and 65% plan
on using it in more than 12 months from
now. In a few years almost all
companies will be optimizing Social
Media, for companies who wish to
remain ahead of the curve, the time to
invest in SMO is now.
4. More Social = More Search
More Search = More Customers
More customers = More business
The web is more de-centralized than ever. After consumers do their initial searches through the Google, they start looking for communities of
likeminded people. The best customers are the ones that are passionate and want to have a conversation about companies, their products, or
something related. Companies need to be in these communities.
5. Websites are irrelevant without traffic
Companies can have the most beautiful website in the world, but without traffic, it is useless. Social Media Optimization can drive alreadyengaged
and curious customers to company websites.
SMO –The Rising Numbers
Forrester Research says the bottom line is that social media and mobile marketing will be the hottest trend in online marketing.
Table of Contents
SMO marketing is a relatively new field that is closely associated with SEO marketing (engaging in strategies that ensure a company’s name turns up
high on search engines). Businesses that engage in SEO are earning revenues in the $5 million USD range. SMO marketing is considered the ”next
generation” of SEO marketing. The following pages charts list the top performing SEO marketing companies in the US and the UK. As SMO is so new,
no such equivalent market data yet exists.
