The Market for Bloggerwave
Social Media Optimization
Bloggerwave is at the forefront of a developing industry: Social Media Optimization (SMO). Companies, looking for new ways to reach their target
markets, have realized that the best way to access the hearts and minds of their customers is by reaching out through social media (blogs, online
communities, online social networks, etc.) Progressive companies “in the know” are now accessing their markets through viral marketing campaigns on
YouTube, MySpace, Facebook, and Twitter. Commercial blogging is a logical extension of this.
Paying bloggers to write independently about a company’s products or services is the ultimate publicity strategy. Blogs are seen as independent, so
readers’ defenses are down –a blog review is not perceived as blatant advertising, but as an unbiased opinion from a trusted blogger with a loyal,
regular following. A blogger’s promotion of a company is the best credibility possible. Bloggerwave gives companies the key to gaining this credibility
on the Internet.
Social Media Optimization has become an integral part of Online Reputation Management or Search Engine Reputation Management –strategies all
organizations must now engage in if they care about their online presence and reputation.
Getting bloggers to write about a company increases its search engine ranking and Internet presence in general. It is the latest and most innovative way
to market oneself, as consumers spend more and more hours online and increasingly turn to the Internet for consumer guidance.
Furthermore, smart businesses are leveraging Social Media Optimization for more than just marketing. Used strategically, SMO can help a company
with product and service development, brand building, customer satisfaction and relations, business development and more. Bloggerwave enables
companies to track how their message is spreading around the Internet, including consumer reactions. Bloggerwave offers clients the crucial component
to any successful marketing campaign.
As Social Media Grows, so too does Social Media Optimization. Social Media Optimization influences brand awareness, reputation, improves search
engine ranking, enhances traffic for desired website, generate leads, and improves internal communication and online sales very effectively.
