MultiCorp International Inc (MCIC)

[UpAndGreen]

I think the product must do what it is advertised to do for this stock to move forward, but the website is important too. The "look and feel", as designers say, is an important aspect that affects that way people buy (i.e. - quantity, this verses a competitor, or how they feel when they buy). Why to companies like Apple spend so much on their branding even with great sales? It drives the sales more, creates a group mentality that people can buy in to, and proactively sets the tone on how the customer reacts. That said, if the product stinks, then none of that matters.