You get what you pay for bro, imo zecco isn't too bad - far better executions than etrade. I just like the service and features of TDA a lot more.
TDA: Command Center, ThinkOrSwim platform, Free Level 2, $7 trades, 24/7 customer service, 1 day ACHs, No maintenance fees, 500 free trades for the first month of trading, I could go on and on.
Oh also QuoteTracker is a nice feature too!
ETRADE is the worst IMO
Why are you transferring out of TDA? Penny Restrictions?