I think you read too much into what the average retail investor and the average fund manager even understands.
99% cant read between the liens and the ones who can seldom matter to short term price action. In order for stock prices to move (substantially) you need to get the dumbest investor excited - it's the LCD (least common denominator) argument to investing. People get excited by something like DNDN and run the stock price NOT because they understand the science - because they understand the hype and comotion. imo many times people get these confused - great hype doesnt always imply great science and vice versa - the lack of "hype" doesn't imply bad science.
The largest % gains will be made figuring out which compaies/stocks will be the ones with the major "hype" comotion around them - not necessarily the best science - although it doesnt hurt to have both.
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