Saturday, December 12, 2009 12:58:47 PM
like george foreman grill- honestly, until i looked at the numbers, I never imagined it was that successful.
Same with the "Sham-wow", of all products I never thought this one would be successful- but it sold and sold and sold and did big numbers: I saw that thing air on almost every TV show I would watch; and you can be darn sure- even though I didn't buy the product, if Sham-Wow had a stock symbol on the screen, I would've probably bought some shares.
OxiClean, when I first saw the commercial, did stand up and exclaim "WOW OXICLEAN, MY LIFE IS PERFECT I NOW HAVE OXICLEAN....I MUST BUY NOW." No. I actually turned the volume down, lol. But I did go out and buy Oxi-Clean in the store, and many other consumers did too.
Looking at the ultimate squeegee, it may not be an iPhone or a Jedi Lightsaber, but it doesn't need to be. It is a practical product with broad appeal.
Magic Bullet, how many people need a blender? Yet it sold millions. Ultimate Squeegee, how many people have windows? How many people would like to save time cleaning (or maybe even start cleaning) with a product that makes it easier?
You see, if TSHO gets 44% conversion rate (a knock-out product, a "WOW" product, what the George foreman did)- that means we will have a $190.96 stock price.
So, while we may not have a "WOW" product, we don't need one. We have a "oh yeah, I might need one of those"- 4% of the TV population buying this product means a $17.36 stock price.
And chances are, if you have a TV in your house, you have windows you need to clean.
Infomercials is just a numbers game, you don't need everyone in the world to buy the product, you just need to appeal to a broad audience and have a fraction of conversions into sales....
..and then your doing multi-millions in revenues.
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