Provision Holding Inc. (fka PVHO)

[NYPharmer1]

Hispanic Advertising: Supermarkets
--> CEO said they are moving rapidly to target these markets, and will mention it in the Conference Call
Hispanic Market Weekly
Published: February 19, 2009
Growing population figures plus increased buying power and a taste for the flavors of home have made U.S. Hispanics prime targets for marketing efforts from supermarkets. From large scale national operators to regional chains tailored to Latino consumers, supermarkets invested millions – albeit for many less than in years past - in Spanish-language efforts.
In the first nine months of 2008, supermarket chains throughout the U.S. invested $36.7 million on Hispanic-focused advertising, according to data from Nielsen Monitor-Plus. That followed a total investment of $55 million in 2007.
Spot television and spot radio were the media vehicles of choice for regional and local supermarket chains looking to reach Latino consumers. Only one retailer, Florida-based Publix Super Markets – invested heavily in local newspapers and national Spanish-language magazines.
The Hispanic consumer market in the U.S. drives $34 billion in consumer packaged goods spending today - a number that is projected to grow to $52 billion by 2015. Additionally, research reveals that U.S. Latinos go to the grocery an average of 26 times per month- three times more than the general population- and they also spend more money per trip.
Read more at: http://www.hispanicmarketweekly.com/featureArticle.cms?id=1474