Tuesday, December 01, 2009 2:56:35 PM
a lot of room to make Guard Dog a ton of cash..
According to U.S. Department of Justice statistics, identity theft will soon replace drug trafficking as the Number One crime in the nation. In fact, every 60 seconds, more than 28 people become a victim of identity theft, costing companies an estimated $56.6 billion annually. No matter the cause or how it is discovered, for the victim, identity theft typically leads to many lost hours of work and sleep dealing with creditors to clean up the mess and restore accounts.
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Online conversations about identity theft indicate that 83 percent of posters in the Baby Boomer generation (those between the ages of 45 and 63) say they have a high level of concern about identity theft, compared with 79 percent of those in Generation X (ages 31 to 44) and only 47 percent of those in Generation Y (ages 19 to 30). Highly concerned online posters—those who proactively protect their identity—comprise 72 percent of posters discussing identity theft, while 24 percent say they are moderately concerned and 4 percent report a low level of concern.
“The differences in levels of concern regarding identity theft among the different generations can be partially attributed to their differing levels of technological awareness,” said Carter Truong, senior manager in the J.D. Power and Associates Web Intelligence Division. “Younger consumers tend to be more tech-savvy than older consumers, which gives them several benefits in protecting against identity theft. For example, their personal computers tend to be better protected and they’re more likely to recognize—and avoid—phishing scams than are older generations. However, younger people also tend to have more of a presence online, leaving them open to more chances for identity theft.”
The report also finds that women are more polarized in their level of concern than are men. Seventy-eight percent of women report being highly concerned about identity theft, and 6 percent say they have low levels of concern, compared with 67 percent of men with high levels of concern and 3 percent with low levels of concern.
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