NeoMedia Technologies, Inc (NEOM)

[success622]

NEWS! NeoMedia Barcode Scanning Application to Be Pre-Loaded on Sony Ericsson Mobile
Phones
Dec. 01, 2009

http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20091201005167&newsLang=en

Business Editors/High-Tech Writers
ATLANTA--(BUSINESS WIRE)--Dec. 01, 2009--Today NeoMedia Technologies, Inc. (OTC
BB: NEOM), the global leader in mobile barcode scanning solutions, announced
that Sony Ericsson has selected NeoMedia as its strategic 2D barcode partner.
Sony Ericsson will begin shipping phones pre-loaded with NeoMedia's NeoReader
barcode scanning application globally in the 1st half of 2010. The NeoReader
will be pre-installed across all Sony Ericsson platforms.

"Sony Ericsson is very happy to work with NeoMedia as our global provider
of barcode scanning solutions. We see great potential in the 2D barcode market
and support NeoMedia's strategy to promote and drive the open 2D barcode
standards. We are looking forward to working with NeoMedia to explore all the
potential the technology enables," stated Robert Westin, Business Development
Manager, with Sony Ericsson.

Iain McCready, CEO of NeoMedia Technologies commented, "The marketplace is
ready for 2D barcodes - retailers and brands are already experimenting with
them, and the technology has long been validated. The challenge is in creating
a scalable pool of mobile users capable of scanning barcodes. This partnership
with Sony Ericsson will make mobile barcode scanning a simple, out-of-the-box
experience for consumers."

McCready continued, "NeoMedia's vision has been to create an open and
interoperable 2D barcode ecosystem which would provide a consistent and
reliable consumer experience worldwide. This agreement with Sony Ericsson is
another important step towards making this vision a reality and is part of
NeoMedia's ongoing strategy to accelerate adoption through relationships with
manufacturers, operators and brands alike."

The NeoReader transforms camera phones into mobile barcode scanners which
provide easy access to mobile content via 2D barcodes. The simple "one click"
action makes the mobile internet much more accessible for mobile users. By
scanning 2D barcodes via the phone's camera, users avoid typing in long URLs
and navigating cumbersome mobile menus.

The NeoReader is a universal barcode scanning application that reads all
standard 1D and 2D barcode symbologies - QR, Data Matrix, Aztec, UPC and EAN -
so users won't need multiple barcode readers.

About NeoMedia Technologies:
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile
barcode scanning solutions. Our technology allows mobile devices with cameras
to read 1D and 2D barcodes and provide "one click" access to mobile content.
Combining this technology with advanced analytics and reporting capabilities
revolutionizes the way advertisers market to mobile consumers.

NeoMedia provides the infrastructure to make 2D camera barcode scanning and
its associated commerce easy, universal, and reliable - worldwide.

The company's mobile phone technology, NeoReader, reads and transmits data
from 1D and 2D barcodes to its intended destination. Our Code Management and
Code Clearinghouse platforms create, connect, record, and transmit the
transactions embedded in the 1D and 2D barcodes, like web-URLs, text messages
(SMS), and telephone calls, ubiquitously and reliably.

This press release contains forward-looking statements within the meaning of
section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. With the exception of historical information contained
herein, the matters discussed in this press release involve risk and
uncertainties. Actual results could differ materially from those expressed in
any forward-looking statement.

CONTACT: For NeoMedia Technologies
U.S.:
Kiersten Williams, [phone]
[e-mail]
or
Europe:
Louise Ballard, [phone]
[e-mail]
or
Catherine Shuttlewood, [phone]
[e-mail]

(TS:NEOM;)