![](http://investorshub.advfn.com/images/default_ih_profile2_4848.jpg?cb=0)
Tuesday, November 24, 2009 8:57:07 PM
Affiliate marketing appeals to merchants because it is a pay for performance model, meaning the merchant does not incur an expense unless results happen.
Why you need an Affiliate Marketing strategy?
Expand reach
Want more customers? More leads? More sales? Affiliate marketing allows you to sell your goods and services via a wide range of websites and blogs (and paid search networks), without the need for a huge marketing budget.
Brand exposure
Raise perceptions of your brand through exposure on quality third party websites. This is a free benefit for merchants, since they do not pay for advertising.
Drive revenue
Well-run affiliate programmes, with proactive affiliate managers, can generate terrific returns for merchants. It is important to liaise with affiliates on a regular basis, making life as easy as possible for them. You also need to identify and engage your best performing affiliates, to ensure that they get the best out of their efforts.
Inform marketing activities
Learn from affiliates about what is working in terms of pricing, offers, products, propositions, landing pages … and what is not. For example, you can watch the best performing affiliates to see how they write their Google ads for the best response. These skilled practitioners can help you improve other areas of your business.
Reduce costs/financial risks
Affiliates offer merchants a virtual sales force without the need to worry about staff salaries, overheads, sick pay etc. The CPA (cost per action) performance model is very cost effective in this respect.
Measurability and accountability
Affiliate networks have lots of tools to help you track your campaigns. Combine this information with your web analytics and sales data to see the big picture and measure ROI.
FEATURED ELEMENT79 ANNOUNCES UPLISTING TO OTCQB VENTURE MARKET • Aug 26, 2024 10:03 AM
North Bay Resources Announces Gold Assays up to 2.2 Ounces per Ton, Fran Gold Project, British Columbia • NBRI • Aug 26, 2024 10:00 AM
PickleJar Unveils Latest Venue Managed Services Innovations in Upcoming Webinar • PKLE • Aug 23, 2024 1:11 PM
Element79 Gold Corp Provides Update on Nevada Portfolio • ELMGF • Aug 23, 2024 8:00 AM
Maybacks Adds Award Winning Show to Its Lineup Discusses Maybacks Opportunity • AHRO • Aug 22, 2024 11:30 AM
North Bay Resources Announces First Gold Concentrate at Mt. Vernon Gold Mine, Assays 12 oz/ton Gold, 17.5 oz/ton Platinum, and 8 oz./ton Silver, Sierra County, California • NBRI • Aug 22, 2024 10:28 AM