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[Prudent Capitalist]

UTRM - Take a look. New AquaFree (waterless) toothbrush. Set to be unveiled at Amer. Dental Assn. show and conference in New York week after next. Material from World Market Media:

UTRM on WorldMarketMedia--now, if when they come out with some news, UTRM at least has a crowd watching or following it to some degree.


UTRM.PK United Treatment Centers Last $0.07 $9M (MarketCap)

Editors Desk
Date: November 11, 2009 1:51 PM
Publisher: Editors Desk
Tags: Consumer Goods, Pink Sheets

I love disruptive technology in the consumer space because the big dogs need to scramble and usually some biz dev guy gets his butt fired for not paying attention. Then some small stock explodes and large cap companies must overpay. It happens regularly to the benefit of early investors. And this profitable phenomenon seems to be on the brink in Dental Care. . I don’t want to be William Addis and I don’t want to cause a riot because I like my house on the 16th Tee Box. I just think we should stop rubbing rags on our teeth….see below.

The toothbrush is one of mans’ purest inventions, and singularly has extended lives of men and women. William Addis of England is credited with creating the first mass-produced toothbrush in 1780. In 1770 he had been placed in jail for causing a riot. While in prison, he decided that the method for teeth brushing of the time – rubbing a rag on one's teeth with soot and salt – could be improved. So he took a small animal bone, drilled small holes in it, obtained some bristles from a guard, tied them in tufts, then passed the bristles through the holes on the bone and glued them. He soon became very wealthy. Simple ideas converting to great margins.

Tooth powders for use with toothbrushes came into general use in the 19th century in Britain. Most were homemade, with chalk, pulverized brick, or salt as ingredients. An 1866 Home Encyclopedia recommended pulverized charcoal, and cautioned that many patented tooth powders that were commercially marketed did more harm than good. Recently, homemade tooth powders are made by mixing 3 parts baking soda (cleanser) thoroughly with 1 part salt (the abrasive). It seems it is time for modern dental care to make a step forward and it surely lies in the combination of brush and paste.

According to studies published by the American Dental Association- Liquid Dentifrice cleans teeth 35% better than pastes…so I went looking for a start-up company in my niche and found United Treatment Centers UTRM.PK and spent some time with the company. It seems that the “buy versus build” with Colgate and is in progress.

The right company can cause a disruptive technology to occur, and it is a classic “Give them the razor, then sell them blades forever” idea.

Provide the proprietary toothbrush with the proprietary dentifrice cartridge and—walah!—you have recurring revenues like Gillette enjoys…and this story launches November 29th, 2009 at the Greater New York Dental Meeting when UTRM.PK introduces the waterless toothbrush to the market

We created a Video called CEO Snapshot.
http://www.worldmarketmedia.com/home/video/vod-newswire-podcasts.aspx

Here is their website:
http://www.aquafreetoothbrush.com/benefits.php

We were not compensated for this review of the company. It came via a long time IR relationship who knows I like these kinds of stories. So as normal…follow along as we watch them grow…just remember where you heard it first!!!
United Treatment Centers, Inc. (UTRM) Stock Trading Info: