Forwardly Inc (FORW)

[NOBO]

MUST READ RESPONSE I GOT FROM THE WEBMASTER AT GUARD DOG!

Mr. XXXXXXX,

Thanks for contacting us regarding our affiliate program.

LinkConnector provides a variety of methods that allow us to market to a large audience to increase exposure.

Within LinkConnector, our campaign is listed on various websites that LinkConnector is affiliated with (directories, the LinkConnector site itself, etc).

In addition to this, LinkConnector allows us to submit invitation requests that provide the Guard Dog ID campaign information (commission, rules, etc) to affiliate marketing individuals and companies whom are already providing marketing for other LinkConnector affiliates. These affiliates are organized into categories, so we are able to invite only targeted affiliates.

Currently, this directory contains over 10,000 affiliates (many of them with multiple websites per affiliate). Guard Dog ID submitted enrollment requests/invitations to over 4000 of these affiliates upon launch.

Over a short period of time, we would expect some invitations to be declined, and many invitations to be accepted by these affiliates - in part due to our excellent competitive commission rate of $40/conversion. This commission is paid only on conversion, in other words a completed sale, therefore saving Guard Dog ID, LLC marketing funds for other channels of marketing separate from our affiliate program.

We have so far decided to pursue only pay-for-performance commissions, vs. less efficient (cheaper, albeit less effective) pay-per-click or pay-per-impression marketing, although as this is only the initial campaign, our marketing efforts will continuously build as time goes on as conversion AND retention rates are compiled over time to research our most effective traffic-producing and cost-effective campaigns.

The list of affiliates on LinkConnector grows daily, and we are confident that this will provide Guard Dog ID an excellent source of exposure to web traffic with a lower cost than many other methods of marketing.

We are always attempting to make the best, most value-conscious decisions in marketing, for our company and company shareholders by keeping costs low - without sacrificing our quality of service, advertising, and future goals.

If you have any other questions, please do not hesitate to contact us again, I would be glad to help answer any other questions you may have.

Best Regards,

Guard Dog ID, LLC
IT & Marketing Department
www.guarddogid.com