Dell spreads enterprise message
Hardware giant Dell is out to make an impression on enterprise customers during GITEX Technology Week by launching a number of new high-end products and services
By ITP.net Staff Writer Published September 23, 2009
Hardware giant Dell is out to make an impression on enterprise customers during GITEX Technology Week by launching a number of new high-end products and services.Dell believes it has the technology to answer the needs of CIOs and IT managers after launching a fresh line-up of storage systems and modular services that have been designed with enterprise challenges in mind.
"The Efficient Enterprise range is one that we will be keen to showcase during the week-long event as it addresses many of the issues which we feel are most relevant today to CIOs and their teams," explains John Coulston, Head of Marketing at Dell Middle East.
"Designed to cut costs and complexity, the range offers innovative design with features created to simplify the tasks IT managers face every day," he adds.
The company will also be talking up its new modular services at the show. As with the Efficient Enterprise range, the services are geared towards simplifying IT management by enabling resources to be better spent on other, more pressing, business concerns.
"The services require little effort to set up, are easily adjustable to individual needs, and are offered through cloud computing providing greater efficiency and manageability," reveals Coulston.
Aside from showcasing its products and services to audiences at GITEX, Dell regards the exhibition as an ideal arena to build and form business relationships. It will have a number of senior executives from inside and outside the region on hand during the course of the week to meet with partners and customers.
"The Middle East is a hugely important market for Dell," insists Coulston. "Over the past decade the region has seen significant development and increasing levels of sophistication in both national and IT infrastructure, and as such it continues to hold its position as an important area of focus. Some of the issues that customers in the Middle East are grappling with now are setting the global best practice, so this is a leading market, not just a fast follower."
Seagate singles out GITEX Shopper
Storage manufacturer Seagate will have a dedicated booth of its own at GITEX Shopper for the first time this year. The stand will be focusing on Seagate consumer products, like the FreeAgent desktop and portable external drives, and will be selling direct to show visitors from the stand.
By ITP.net Staff Writer Published September 23, 2009
Storage manufacturer Seagate will have a dedicated booth of its own at GITEX Shopper for the first time this year. The stand will be focusing on Seagate consumer products, like the FreeAgent desktop and portable external drives, and will be selling direct to show visitors from the stand.
The company will also be taking part in the main GITEX event, and regards the GCC as one of its most important markets worldwide.
"The Middle East is one of the most important markets in what we call BRICME. We have been investing for the past several years in resources and special programs tailored especially to meet the requirements of the region. Moreover, Middle East market is still one of the few markets growing and it contributes around 20% of Seagate's EMEA sales," says Christian Assaf, Channel Manager for the Middle East and Africa at Seagate.
Assaf says that the company has one of the largest ranges of consumer and enterprise storage solutions available, catering to a wide range of functions.
Seagate will be meeting leading retailers, integrators and partners at the show to discuss their unique requirements, and how to best to serve them in the current economic climate. The firm will also be unveiling its new Middle East strategy at the event.
"We expect to see high volumes of channel customers attending GITEX from all over the region. We have been successful in Middle East and we aim to drive this success by penetrating new markets with our wide range of products," says Assaf.
AI
